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If you identify a potential good customer, do you storm their office hoping to circumvent their security? (Please say ‘No.’) If you identified a great potential business pursuit what would you do to maximize the potential for success? Use the same strategies digitally as you would in person. Would you immediately pitch them something to buy? Let’s hope not. The value of lead suggestions, enhanced searching, and monitoring activity at the individual and organization levels all make the investment well worthwhile if you are selling anything priced higher than a tin of Altoids.Īccording to Mike O’Neil, founder of Integrated Alliances and a two-time Forbes Social 50 Top Influencer, “Sales Navigator allows you to find hidden decision makers at large accounts and engage with them based on their activity.” O’Neil has been helping companies get the most from LinkedIn since 2004.Ĭonsider how you would treat a connection if you met at a physical networking event. Like most powerful tools in the universe, Sales Navigator can be used for good or evil. Sales Navigator might be the first social selling offering from LinkedIn that I feel could have an immediate, and dramatic impact on results for most businesses.
LINKEDIN SALES NAVIGATOR REVIEW HOW TO
Sales Navigator – How To Ensure A Return On Investment

Surprisingly, some were great suggestions and worth my time to consider. When I test-drove the system, Sales Navigator suggested several opportunities that I had not previously thought about. You can also define your territory so that suggestions are limited to your area. Based on the contacts you have selected, Sales Navigator suggests potential organizations that fit a similar profile. Sales Navigator goes beyond a passive system. You can import from SalesForce into Sales Navigator to see LinkedIn activity for your accounts. Based on your existing network, you can pick which organizations are current opportunities. When you first launch the tool, a wizard guides you through setup. It improves social selling in support of powerful daily habits,” said Diana Kucer, LinkedIn’s Director of Global Product Marketing. “Sales Navigator allows sales professionals to tap into the power of LinkedIn efficiently. I’ll comment on the ability to send messages later in the article.
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The premium search functions also allow you to search with greater granularity than the free version.

I’ve never seen tremendous value in seeing beyond my second level connections. The major difference here is how deeply and with how much detail you can see your extended network. Professionals: The three premium levels for general use are (1) Professional, (2) Executive, and (3) Pro. You’ll also see who has viewed your profile.
LINKEDIN SALES NAVIGATOR REVIEW LICENSE
The Job Seeker license allows you to be seen as a Featured Applicant, compare yourself to other candidates, and send messages directly to recruiters. Job Seekers: If recruiters find the tools valuable, similarly so do job seekers.
